Analytics on one of the most downloaded apps (Apptivate)

Apptivate for Downloading apps (TechinAsia)

Apptivate lets you buy IOS apps through your mobile phone with Globe or with a prepaid card, Jay Norris of Apptivate approached me in one event/seminar entitled Ninja Branding and wanted to have his data analyzed, it turned out I was able to do some stats on it and voila!

Here is an excerpt of it:

• Customers who are more likely to purchase an app log in only once and purchase.
• Customers who login more than three times are likely not to buy any apps.
• Gender is not an issue when buying apps
• Age demographic is not an issue when buying apps
  (data that we have only ranged up to age 40+ max)
• Apps prices were market segmented into the following
  (apps at 1 dollar, apps at 2 dollars and apps priced above 2 dollars)

However from this on, I never heard any news from Jay Norris of Apptivate, probably because he is busy working out projects from other service providers to grow his business.

Photo credit from TechinAsia

If you want a free analytics consultation on your start up just e-mail me at bert.gavino@yahoo.com or add me at Facebook: Albert Anthony D. Gavino. I do this for Research and to drive start ups for Philippines!